Focus on becoming the "go to" person within your marketing niche. The problem solver.
Why do you visit the pages you visit now?
Most likely it's because they have established some sort of authority within a particular niche. Always keep your message inspiring, positive, and motivating.
Load your content with value.
Be a problem solver.
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a kind of cabal
The internet has spawned subtle forms of influence.
American journalist Vance Packard wrote The Hidden Persuaders in 1957. He described an influence born in America.
According to Packard, US corporate executives and politicians were beginning to use subtle and, in many cases, completely undetectable methods to change people’s thinking, emotions and behaviour based on insights from psychiatry and the social sciences.
Presentation of short messages, known as subliminal stimulation, is nothing new. A New Jersey movie theater was showing subliminal messages to increase ice cream sales. This happened in 1958.
The National Association of Broadcasters (NAB) set standards to prohibit subliminal messages. The Federal Communications Commission (FCC) in 1974 said that subliminal messages were contrary to the public interest.
Despite these moves, subliminal messages are hard to detect. Most likely, subliminal messages are still with us. Research tells us that subliminal messages have only a small impact on us. Influences are already influenced us in advertising messages. These messages are far from what I would term a "subliminal message".
Packard had uncovered a much bigger problem, however – namely that powerful corporations were constantly looking for, and in many cases already applying, a wide variety of techniques for controlling people without their knowledge. He described a kind of cabal in which marketers worked closely with social scientists to determine, among other things, how to get people to buy things they didn’t need and how to condition young children to be good consumers. Guided by social science, marketers were quickly learning how to play upon people’s insecurities, frailties, unconscious fears, aggressive feelings and sexual desires to alter their thinking, emotions and behavior without any awareness that they were being manipulated.
By the early 1950s, Packard said, politicians had got the message and were beginning to merchandise themselves using the same subtle forces being used to sell soap.
The forces that Packard described have become more persuasive. The soothing music we all hear overhead in supermarkets causes us to walk more slowly and buy more food, whether we need it or not. Sources of influence operate competitively. It is the competitive nature of our society that keeps us, on balance, relatively free.
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